Singer/songwriter Carrie Underwood is taking her “American Idol” star power to beauty, joining Revlon, Inc., as a global brand ambassador for Almay. As a multi-platinum recording artist and performer, Underwood is ranked as one of the biggest names in the entertainment industry with 18 No.1 hit singles, six Grammys and countless award wins. However, she is known as much for her values and accessibility as she is for her accomplishments. According to the brand, she believes in enhancing women’s natural beauty and appreciates that Almay products are made with the highest quality standards making them suitable for women with sensitive skin and eyes.

Underwood will represent the full range of Almay products, including the newest 2014 launches. As the face and voice of Almay, she will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. Underwood’s first campaign will break this week, highlighting her unique style and personality.

Exclusive behind-the-scenes content from Underwood’s campaigns will be available on Almay.com and Almay’s social media channels throughout Underwood’s partnership with Almay.